The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
A Decade of Partnership and Trust
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Penta Pencil
Points: 150.00
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH
Category: Best of Moving Image Craft & Production
Points: 90.00
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear
Category: Best of Social Media
Points: 90.00
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear
Category: Best of Integrated / Omnichannel
Points: 90.00
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles
Category: Commerce
Points: 45.00
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH
Category: Direction / Single
Points: 45.00
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear
Category: Craft / Use of Humor
Points: 45.00
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear
Category: Craft / Use of Humor
Points: 45.00
The Hot Dog Connection
Agency: Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client: Nathan's Famous
Category: Brand Partnerships
Points: 21.00
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax
Category: Production Design
Points: 21.00
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear
Category: Social Media Stunts & Activations
Points: 21.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: Craft / Use of Humor
Points: 21.00
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH
Category: Production Design
Points: 21.00
Ghost Town
Agency: CarrefourSA / Istanbul + TBWA\Istanbul
Client: CarrefourSA
Category: Out of Home / Brand Installations & Environments
Points: 21.00
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH
Category: Special / Practical Effects / Single
Points: 21.00
Ghost Town
Agency: CarrefourSA / Istanbul + TBWA\Istanbul
Client: CarrefourSA
Category: Brand Installations
Points: 9.00
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles
Category: Innovation / Use of Media in Experiential & Immersive
Points: 9.00
The Yangzhou Qiao Bei Musical Suite
Agency: TBWA\China / Shanghai
Client: Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism, China
Category: Original Music / Score - Short Form
Points: 9.00
Engineered For Whatever
Agency: adam&eve\TBWA / London + Final Cut / London + Framestore / London + Smuggler
Client: Columbia Sportswear
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 9.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH
Category: Editing / Single
Points: 9.00
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax
Category: Visual Effects / Single
Points: 9.00
This Is Not A Soft Drink
Agency: Lucky Generals / London
Client: IRN-BRU
Category: Casting / Real People
Points: 9.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple
Category: Short Form Video / Single
Points: 9.00
Death Wishes
Agency: adam&eve\TBWA / London + Academy Film
Client: Columbia Sportswear
Category: Physical Products & Apparel
Points: 9.00
We're Here
Agency: TBWA\Chiat\Day LA / Los Angeles + Instacart / San Francisco + Small Girls PR / New York + Tinuiti / New York
Client: Instacart
Category: Brand Partnerships / Multi-Brand
Points: 9.00
Engineered For Whatever
Agency: adam&eve\TBWA / London + Final Cut / London + Framestore / London + Smuggler
Client: Columbia Sportswear
Category: Integrated / Omnichannel Campaign
Points: 9.00
The Hot Dog Connection
Agency: Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client: Nathan's Famous
Category: Posters / Series
Points: 9.00
Save our stay (SOS)
Agency: TBWA\ Hunt Lascaris / Johannesburg + Post Modern + Darling Films / Sandton
Client: City Lodge Hotels
Category: Creative Effectiveness / Tourism / Travel / Transportation
Points: 9.00
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles
Category: Commerce
Points: 9.00
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles
Category: Experiential / In-Person Events
Points: 9.00
The Kidney Pass
Agency: NORD + Way Out West + House
Client: Way Out West
Category: Social Media for Good
Points: 9.00
The Kidney Pass
Agency: NORD + Way Out West + House
Client: Way Out West
Category: Events & Experiential
Points: 9.00
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple
Category: Popular Culture Impact
Points: 9.00
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles
Category: Commerce
Points: 9.00
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT
Category: Experiential & Immersive for Good
Points: 4.50
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Products for Good
Points: 4.50
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax
Category: Direction / Single
Points: 3.00
The Kidney Pass
Agency: NORD + Way Out West + House
Client: Way Out West
Category: Community Engagement
Points: 3.00
ATV Rebrand
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client: Apple
Category: Special / Practical Effects / Series
Points: 3.00
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Shooting Gallery + Buck + Mackinnon & Saunders LTD.
Client: Apple
Category: Animation / Single
Points: 3.00
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax
Category: Cinematography / Single
Points: 3.00
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH
Category: Cinematography / Single
Points: 3.00
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
The Hot Dog Connection
Agency: Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client: Nathan's Famous
Category: Out of Home / Billboards & Transit
Points: 3.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple
Category: Special / Practical Effects / Single
Points: 3.00
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Client:
Apple
Title:
A Decade of Partnership and Trust
Category:
Penta Pencil
Award:
2026 Penta Pencil Penta Pencil
Points:
150.00
Client:
HORNBACH
Title:
No Project without Drama
Category:
Best of Moving Image Craft & Production
Award:
2026 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Best of Social Media
Award:
2026 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Best of Integrated / Omnichannel
Award:
2026 Integrated / Omnichannel Best of Discipline Pencil
Points:
90.00
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
HORNBACH
Title:
No Project without Drama
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Craft / Use of Humor
Award:
2026 Social Media Gold Pencil
Points:
45.00
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Craft / Use of Humor
Award:
2026 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Nathan's Famous
Title:
The Hot Dog Connection
Category:
Brand Partnerships
Award:
2026 Out of Home Silver Pencil
Points:
21.00
Client:
Winamax
Title:
Shoot for the moon
Category:
Production Design
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
Apple
Title:
A Critter Carol
Category:
Craft / Use of Humor
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
HORNBACH
Title:
No Project without Drama
Category:
Production Design
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
CarrefourSA
Title:
Ghost Town
Category:
Out of Home / Brand Installations & Environments
Award:
2026 Design in Advertising Silver Pencil
Points:
21.00
Client:
HORNBACH
Title:
No Project without Drama
Category:
Special / Practical Effects / Single
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
CarrefourSA
Title:
Ghost Town
Category:
Brand Installations
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism, China
Title:
The Yangzhou Qiao Bei Musical Suite
Category:
Original Music / Score - Short Form
Award:
2026 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Columbia Sportswear
Title:
Engineered For Whatever
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
A Critter Carol
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
HORNBACH
Title:
No Project without Drama
Category:
Editing / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Air Canada
Title:
Tyler's Walk
Category:
Use of Drama
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Winamax
Title:
Shoot for the moon
Category:
Visual Effects / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
IRN-BRU
Title:
This Is Not A Soft Drink
Category:
Casting / Real People
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
A Critter Carol
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Columbia Sportswear
Title:
Death Wishes
Category:
Physical Products & Apparel
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Instacart
Title:
We're Here
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Columbia Sportswear
Title:
Engineered For Whatever
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Nathan's Famous
Title:
The Hot Dog Connection
Category:
Posters / Series
Award:
2026 Design & Branding Bronze Pencil
Points:
9.00
Client:
City Lodge Hotels
Title:
Save our stay (SOS)
Category:
Creative Effectiveness / Tourism / Travel / Transportation
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Experiential / In-Person Events
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Way Out West
Title:
The Kidney Pass
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Way Out West
Title:
The Kidney Pass
Category:
Events & Experiential
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Someday
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Experiential & Immersive for Good
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
4.50
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products for Good
Award:
2026 IP & Product Design Bronze Pencil
Points:
4.50
Client:
Winamax
Title:
Shoot for the moon
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Way Out West
Title:
The Kidney Pass
Category:
Community Engagement
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Apple
Title:
ATV Rebrand
Category:
Special / Practical Effects / Series
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Air Canada
Title:
Tyler's Walk
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Winamax
Title:
Shoot for the moon
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HORNBACH
Title:
No Project without Drama
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Gift of Life
Title:
Hero Gum
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Air Canada
Title:
Tyler's Walk
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Nathan's Famous
Title:
The Hot Dog Connection
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Apple
Title:
A Critter Carol
Category:
Special / Practical Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Someday
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
